Live Video Streaming and OTT Platform

Technologies Used

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Maxx Sports Technologies Limited, also known as Maxx Sports TV, was founded in Pennsylvania with a focus on developing advanced sports video coaching tools. Canadian investors recognized the opportunity to utilize closed-circuit video technology in the context of ice hockey, leading to the company’s evolution.

In September 2015, Maxx Sports TV inked a deal with the Florida Panthers NHL hockey team. Subsequently, in December 2015, Maxx Sports initiated the streaming of recorded game clips featuring the Panthers. As of March 2016, Maxx Sports TV commenced live streaming of content from the Panthers IceDen, catering to sports enthusiasts around the globe.

Maxx Sports TV is currently in negotiations with multiple professional sports teams and two prominent sports leagues to introduce its innovative robotic broadcast system to a wider audience. The company plans to launch three new venues by May 2017.

Maxx Sports TV leverages the powerful AWS Content Distribution Network, the same platform used by Netflix, to ensure seamless content delivery. In addition, the platform utilizes, a debit and credit card processor owned by Visa International that is PCI security compliant.

By the end of 2017, Maxx Sports TV is committed to distributing its content across a wide range of over-the-top video streaming devices, apps, and computers. This includes popular platforms such as Roku, Chromecast, FireTV, AppleTV, Xbox, PlayStation, iPods, iPhones, Android phones and tablets, smart televisions, and Windows mobile devices.

Maxx Sports TV is now available on various platforms including the Apple App Store, Google Play Store, Amazon App Store, FireTV, and Roku. The Xbox launch is scheduled for June 2017.

The Challenge

MaxxSports offers cutting-edge technology that delivers a seamless user experience for live sports event viewing. Our patented features ensure consistent quality and functionality across a range of devices, including Apple TV, iPhone, Android, Android TV, Xbox, and Roku apps.

We were tasked with creating custom streaming technology to broadcast live games to a large online audience across various platforms.

Visual Design

Mobile user experience (UX) design encompasses the process of enhancing user satisfaction by improving the usability, accessibility, and overall enjoyment provided in the interaction between users and mobile devices, wearables, and the applications or services that run on them.

1. Ensure the website has user-friendly navigation to make it easy for visitors to find the information they are looking for.

Efficient navigation is crucial for mobile users who need to seamlessly move between screens and locate specific items within the same window.

2. Increase the Size of Touch Target for Better User Experience and Accessibility

Ensure that the design includes control sizes optimized for easy thumb tapping. Using smaller controls can frustrate users while using your app.

3. Minimize Mess and Simplify Your Space

It’s important to prioritize the display of essential information on the interface. Arrange your content to ensure users have a clear grasp of the available features. Minimize clutter by maintaining minimal on-screen content.

4. Improve Readability with Large Font

Ensure that your content is easily readable and understandable on mobile screens by using larger text.

5. Improve User Experience with Touch Controls

There is a wide range of mobile controls available for use in design, offering enhanced usability and functionality for mobile users. It is imperative to utilize mobile-specific controls rather than simple web controls, as the latter can present challenges in terms of user interaction on mobile devices.

Our Solution

Our dedicated team has diligently developed a cutting-edge technological solution to ensure seamless live video streaming and a uniform user experience across all platforms.

We leverage a range of technologies and public cloud service providers to deliver optimal outcomes. Our approach involves utilizing Google and AWS to enable streaming in HLS format, as well as implementing full-stack development with React and Laravel for web and mobile app creation. Additionally, we specialize in crafting native mobile apps for iOS and Android, as well as TV apps for platforms such as FireTV and Apple TV.

The Benefits

  • Watch and Stream Live Games Online – Unleash the Power of Gaming!

    Simultaneously stream live games across multiple platforms

  • Engage with an Audience in Real-Time with Live Streaming

    Watch the live game from your preferred angle by selecting the camera of your choice.

  • DVR

    Capture live streams and easily share 10-second clips with friends.

  • Creating your own game can be an exciting and fulfilling challenge. Here are a few steps to get you started:

    With these innovative features, users have the flexibility to choose from multiple cameras, allowing them to create their own live game experience using camera feeds from diverse locations.


Let's get in touch


+91 9408707113


+1 864 492 1364




+91 9408707113