Enterprise Mobility Solutions for a Leading US Newspaper

As the digital age has taken over, traditional print media has seen a decline in readers. To address this challenge, a leading newspaper in the United States aimed to retain its audience by transitioning to a digital platform without losing its loyal customer base. To achieve this, the newspaper wanted to gain insights into reader preferences and provide a customized Android tablet experience for its subscribers.

For a monthly subscription fee, members will receive a free branded tablet designed to enhance their digital news consumption. The tablet comes loaded with a wide range of features, including access to articles, pre-installed apps, weather updates, obituary notices, and entertainment options. Moreover, it provides detailed insights into user behavior such as popular articles and navigation patterns. Additionally, the platform facilitates personalized advertising tailored to individual user profiles, with capabilities to track and assess ad performance.

• The challenge was to migrate loyal consumers to a digital platform without sacrificing the quality and familiarity of their reading experience.
• Scalability: The solution had to accommodate potentially thousands of users while maintaining a uniform experience.
• Maintenance and Control: Non-tech-proficient newspaper employees needed to be able to manage tablet content. In addition, the marketing and business teams required tools for performance evaluation, consumer profile analysis, and the development of targeted advertising strategies.
• The tablets had to be secure, protected and centrally managed to provide a unified
• experience for all users.

Our comprehensive approach encompasses both user experience and operational efficiency, ensuring a well-rounded strategy.

Platform Development

Our tablet launcher app, developed with React Native, guarantees seamless device compatibility and optimal performance.

Centralized Management

With the integration of the Samsung Knox platform, we have streamlined the centralized management, control, and security of all tablets.

Content Management System (CMS)

A customized content management system (CMS) was developed for the publication, making it easy for them to regularly update and manage their content and news. By integrating existing RSS feeds, users can easily access and retrieve archived information.

Infrastructure

We integrated a middleware solution, caching, and a Content Delivery Network (CDN) to ensure fast and reliable content delivery.

The newspaper’s successful transition to digital media marked a significant achievement. In addition to maintaining their dedicated readership, they gained valuable insights into reader preferences, enabling them to enhance content and advertising strategies. This involved embracing the digital era and harnessing its full potential.