AI-Based Marketing Video Solution

Business Challenge

A mid-sized e-commerce retailer struggled to produce enough video content for itsproducts and social media ads. Their marketing team spent weeks coordinating video shoots and edits foreach campaign, leading to missed opportunities in a market where 90% of marketers say video contentboosts ROI. The challenge was to create engaging promotional videos at scale, within tight budgetsand timelines.

Solution Approach:

We developed a custom AI-based marketing video generator to automate videoproduction. Using OpenAI GPT-4, the system generates tailored video scripts and product descriptions.These scripts feed into HeyGen, an AI video tool, to create videos featuring realistic avatar presenters whospeak the script (with natural speech via ElevenLabs text-to-speech).

The platform allowed the marketingteam to simply input product details or marketing copy, then automatically receive a polished promotionalvideo. We integrated brand elements (logos, color schemes) and ensured the AI’s tone matched thecompany’s style.

The technology stack also used Python automation to handle video rendering in batches, creating dozens of videos simultaneously.

Results & Benefits:

The AI video solution reduced video production time by over 80% – what used to take Two weeks of filming and editing were accomplished in a couple of days.

The retailer scaled from making 2videos per month to 10+ videos, significantly expanding their marketing reach. This translated into a 150%increase in online video ad impressions and a notable uplift in conversions on product pages with video.

The company saved an estimated$15,000 in production costs in the first quarter by eliminating the need for camera crews and editors for each video. The marketing team also gained agility: they could quickly

A/B test different video messages for campaigns. The improved volume and speed, combined with AI-driven personalization in video content, led to higher customer engagement, aligning with industry findings that AI adoption in marketing can raise campaign ROI by ~20% .

In summary, the AI-based videogenerator empowered the company to leverage video marketing at scale, driving more traffic and sales whilekeeping costs in check.

User Impact:

The marketing team embraced the new workflow enthusiastically. Non-technical marketing staff could use the simple interface to generate videos, making the tool accessible across the department.

Team members reported that the AI freed them from tedious editing tasks, allowing them to focus on creative strategy and messaging. This not only improved morale but also resulted in more innovative campaigns. The company’s CMO highlighted that the AI video solution was “a game-changer in content

productivity,” enabling them to be more responsive to market trends and seasonal promotions with quickturnaround videos.