Top 10 Ways to Improve Your Mobile App User Experience

June 3, 2017

how to improve mobile app user experience

There are millions of apps available on the market today, and according to Goldman Sachs and United Nations population predictions, “in 2018, 14.4 percent of the world’s billion people will purchase at least one mobile device.” So, just by looking at the numbers, it’s evident that mobile will eclipse desktop purchases.

The obvious rationale for these findings is that people are using their phones more. Along with seeing things, comparing prices, evaluating, and purchasing, people have begun to scrutinize the mobile app user experience. So, if you want your users to spend more time with your mobile app, you should make it a more user-friendly, engaging, user-centric design and improve mobile app user experience. As a result, without UX, we may never be able to improve app usability.

Unsuccessful mobile apps all have one thing in common: a terrible user experience. As mobile platforms evolve and improve, it’s becoming more critical than ever to keep the user experience in mind. A brief glance at the app store will reveal that the app market is crowded, making it more necessary than ever to differentiate yourself from the competitors, so how to improve app performance.

Although the app stores include a variety of quick and responsive apps that provide users with a unique and beneficial experience, many of them still have negative customer evaluations. What is the reason for this? Most likely because users were frustrated by poor usability or found it difficult to finish a task.

How to improve app performance, The user experience (UX) of a mobile app refers to how a user feels while using it. The term “user experience” refers to a variety of aspects, some of which are under the control of a developer or designer and others of which are depending on personal desire.

Usability, accessibility, performance, design, usefulness, ergonomics, user-centric design, push notifications,  and marketing are some of these considerations.

Understand your users

The first thing to remember is to improve mobile app user experience so that your people must always come first to your application. Understanding and satisfying the demands of specific groups of users will ensure that your app’s user experience is a success and will also increase conversion rates.

One of the most useful tools for ensuring the user-centered design is a user persona. A persona is a collection of information about a user’s online and offline activities, attitudes, pain areas, and requirements and wants for a certain product, in this example, a mobile app. A persona is developed with a specific group of users in mind, rather than creating an app to match the demands of a general group of people. So, how to improve user experience on mobile app. 

Top 10 Ways to Improve your mobile app user experience

Take a look at the following points to improve mobile app experience:

1. Make Use Of Native Components In Your Mobile App

People will know how to utilize native, which is why you should use it. It might be extremely difficult for users to figure out how to go from one screen to another, for example, when an application instructs them on how to do so. As a result, if users are familiar with the native UI element, following the instructions will be simple for them because they will instinctively comprehend the program. Furthermore, because animation, transitions, and automation ‘look beautiful’ in native mobile apps, you may use them.

2. Choose a simple app design

Users of your app have specific objectives in mind, and if they encounter a barrier, they may become frustrated or spend more time than intended, losing their path in the meantime. Similarly, your mobile app’s unnecessary features and functions will only drive consumers away from their purpose. As a result, in order to produce a basic and highly usable mobile application, you need to take a minimalistic design approach to give the best mobile app user experience and also follow mobile app UX principles.

3. Improve consistency in the app design

How to improve user experience on mobile app, Users can be confident that they are using the same program if the UI design is consistent. With your app’s logo and header design, the user will be certain that they are on the right track. Similarly, the navigation system’s consistency will ensure that the User Experience is consistent. If you utilize more non-traditional designs in your app, it will detract from the program’s intuitiveness, causing the user to become frustrated. As a result, adhering to design conventions in order to maintain consistency will increase user trust. So, to have a unique design of the app you can choose UI/UX development services

4. Improve the search feature

Users come to your app with the intention of accomplishing their goal of locating and purchasing your items and/or services. If your app’s navigation isn’t good enough, or if useful links are difficult to find, consumers are likely to switch to your competitor’s app. You might include an in-app search engine to make searching simple, speedy which will also increase the mobile app user experience. The usefulness of your app will be greatly enhanced by the simple navigation design, sophisticated search, and information architecture.

5. Animate your transitions

Another excellent technique to make a smooth transition from one page to the next is to use animated transitions. When a user completes an action in the app, they would also like to witness an animated transition.

Some critical practices for effective animation implementation are listed below:

  • There should be no animations without a user activity first.
  • The animation should be employed in such a way that the user understands how to carry out a task.
  • It’s fine to include one or two animations in your app, but don’t go crazy with them.

6. Test your app

So, how to improve app performance, Remote user testing is the most effective technique to assess mobile usability. You will be able to collect feedback from remote users after they have utilized your product. Following that, the app development team will focus on quality assurance and eliminating any ‘bugs’ they encounter. As a result, user testing is a terrific approach to see through your users’ eyes and experience what they do when using your software.

7. Usability

The layout of information, design, content and other factors that enable users to achieve their goals within the app are referred to as usability. Tell your users which icons can be selected, tapped, or swiped to assist them. To improve usability, make sure your movements are consistent throughout the program. If swiping up deletes an item, for example, make sure this is true for all screens inside the program. Also, keep button and link sizes in mind, making them easy to tap and well-spaced to avoid selecting errors. You can also include a predictive text feature in your mobile app.

8. Limit user input

This is the information that users must input during registration or checkout, such as their credit card and billing information. On mobile devices, user interaction should be kept to a bare minimum to avoid user frustration due to the lower screen size. To avoid high drop-off rates, keep the number of fields to a minimum and only include information that is required. Integrate autocomplete, spell-check, and text prediction tools to speed up this procedure.

9. Efficient Onboarding

Onboarding’s purpose is to demonstrate the app’s value to the user by displaying how they can get what they want fast and efficiently. If the user is facing problems after the first few screens, they will most likely abandon the application. The basis for attracting and maintaining users is providing an outstanding onboarding experience.

10. Error-Free Functionality

App developers don’t always devote enough time and effort to perfecting an app’s functioning for its customers, resulting in a flawed product. The app’s functionality must assist the user in completing the actions necessary to attain their goal, which is why they downloaded it in the first place. Users will be able to execute tasks more easily if core features are prioritized throughout the product roadmap phase of development. Remember to provide useful mobile-only features that will entice more users to download your app instead of visiting your website.

Conclusion

You should build a mobile experience that encourages customers to test out your app and return to it. You should begin applying best practices for your mobile application in order to achieve this. When creating a mobile app, keep the user’s goals in mind. You should test your mobile application as often as times change. Your mobile app will be more interesting and valuable for your users if you implement these ideas. IndaPoint Technologies is a leading mobile app development company in USA, for more information on the benefits of mobile app development contact us at Indapoint Technologies

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